As part of joining Megaphone, these two publishers will be early testers of the Spotify Audience Network in France. It is in this context that publishers Bababam and Choses à Savoir have chosen Spotify’s Megaphone to provide a single service for all their podcasting needs, from creation to monetization to analysis. What’s more, per a May 2021, IAB Europe report, ad spend on podcasts across Europe is expected to grow by more than 50% to over €200 million by 2023.This growth has continued in 2022 with unique podcast downloads increasing 46% YoY in February 2022 vs February 2021.According to podcast analytics firm Chartable, podcast downloads in France grew 76% between 20.This comes as the podcast market in France is booming: Spotify’s Megaphone, one of the world’s leading podcast publishing and advertising platforms for enterprise publishers, continues its expansion in France by welcoming Bababam and Choses à Savoir, two of the leading French publishers.
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